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You can pat yourself on the back if youre one of the thousands of small business professionals that have set up a blog to communicate with your potential clients. Or, maybe you havent started your business blog yet, but intend to. Take note now so you can avoid some of the consequences of do-it-yourself blogging.

Youve heard all the hype, listened to a few podcasts and teleseminars, and finally sorted out for yourself how blogging can really work for your targeted niche of readers and potential clients. You've set up your business blog.

Now, you may be asking yourself, If Im so smart at my business, why do I have a dumb do-nothing blog?

Here are a few of the pitfalls of creating your blog without any guidance from blogging experts:

1. You dont know how to use your blogging software, yet you expect to look like an expert and build credibility. How could you know? Blogs havent been around that long, and the blogging software is continually being upgraded. You need to learn how to use your blog features that increase your findability on the Internet and readership. For example, you need to regularly use trackback, pinging, and permalinks features.

2. You are writing in a vacuum, without knowing what questions your clients want answered. You havent done any keyword research, or asked your current clients what theyd like to read. Even worse, you under the impression that a blog should be like an online diary. You are writing about your personal life and details, detracting from the on-target, focused purpose of your blog as a business building tool.

3. You havent researched other blogs in your field, or spent any time on them, leaving comments. You need to get out there and raise your hand in the blogosphere, so people will know youre there. You also need to know whats going on in your field.

4. You havent put a subscription form on your blog, and you don't understand the whole RSS feed thingy. Your readers cant find you or know when you have updated your blog.

5. You havent put any images on your blog and your blog doesnt look as neat and tidy as your business is. It doesnt reflect your business image or brand.

6. You havent put any content-appropriate ads on your blog, that dont distract from your own products. Your blog has a non-professional, non-business look and feel to it.

7. You havent used categories for your blog posts and your readers are confused about wide-ranging subjects you write about. What is your core message? What is the focus of your blog? And important question you must answer for your readers: Whats in your blog for them?

8. You havent written anything for a month. When youve got a blog that has lack-luster traffic, your enthusiasm for writing begins to wane. Why bother posting, if no one is reading your words of wisdom? Then your blog slips even further, and begins to look like a ghost town. Worse, its still up on the Web, and people will find you and decide you maybe dont care, went out of business, or changed your mind.

Heres what is promised by having a blog:

- Search engines will find you better website traffic galore
- Instant credibility in your area of expertise
- A way to communicate with people interested in your field
- Dialogue through comments with potential clients
- Increased sales of your products, whether tangible goods, informational products, or services

How could you possibly know the most effective blogging strategies and tactics without learning and guidance by experts? Sure, blogs are for everyone and the software makes it easy and cheap for anyone to start a blog.

But a professional business blog that drives traffic and gets clients must be optimized correctly and treated as a valuable marketing strategy.

Here are some solutions:

1. Study the professional business blogs in the blogosphere and model their strategies.
2. Buy an ebook on how to set up and optimize a professional business blog
3. Take an advanced course in blogging (not one that just tells you how to get a free account and set it up, but one to explain how to optimize for business.)
4. Hire a team of professional blog experts to coach you in using your blog for your business.
5. Hire a business blog consultant team to help you tweak your blog, or do an extreme makeover
6. Delete your blog and start all over again

Blogs are an effective and powerful marketing tool for businesses of all sizes and types. Like any tool, though, you need to know how to use it correctly to maximize your results.

Soccer player's tips for a better performace. Tips and techniques to consider for the game of soccer.

Here are some ideas to consider when you are playing the game of soccer.

1. Keep the ball moving with one or two touches.This is also known as interpassing within a team setting.

2. Play the ball with pace; make a crisp solid pass, whether it is a 3-meter or 20 meter pass.

Yes and to your team mate.

3. Play the ball and move.

Playing and moving covers the basic idea behind making runs, but the important thing to remember is to make these runs dangerous and make runs that lead to goal scoring opportunities or open up space for a team-mate.

Get the ball and lay it off and then make that run behind the defender again, so your team mate can chip the ball to you over the opposing players.

4. Give it and get it back.

Give and go or wall pass.

The basics for all of soccer is the ability to pass accurately to force opportunities. The key is setting up your defender.

You almost need to draw in the defender towards you, as though he or she is going to be able to intercept the ball, then give it and go - accelerating into the open space to receive the return pass.

5. When dribbling change your pace after making a move to beat an opponent player .

Attack quickly when there's an advantage or an opportunity.

Try to keep the ball moving as quickly as possible. If there's a chance to break, then counter-attack with a few precise passes.

6. Keep the ball close to your feet when controlling the ball. Keep your head up and watch the field as everybody is moving.

7. When dribbling, try and touch the ball with every step you take. To ensure close control of the ball and then enhance your ability to cut the ball away from defenders.

8. Get the cross in. Try and aim for the area between the 6 and 18 yard boxes. This will make the goalkeeper come out and try and collect the ball.

This makes the goal open and vunerable. A cross directly infront of the goalkeeper is easy for the keeper to handle.

9. Take shots on goal and test the goalkeeper as often as possible in the first part of the game.

10. Always want the ball, and ask for it.

If you know that you are making great runs into space let your team know this.

This type of communication is vital for the development of great plays.

11. Always watch the ball, don't get caught because you were watching your opponents feet.

12. Always watch the movement of ALL players on the field.

13. Stick to your teams strategy and tactics for the day.

14. Show respect for yourself by respecting the officials, the coaches, the opposing team and your own team.